Graphs and Matrices, Basic Measures for individuals and networks Key Performance Indicator, Need, Characteristics, Perspective and Uses Type and Size of Data, identifying unique page definition, Cookies, Link Coding IssuesĬommon metrics: Hits, Page views, Visits, Unique Page Views, Bounce, Bounce rate & its improvement, Average Time on Site, Real Time report, Traffic Source Report, Custom Campaigns, Content Report, Google analytics Outcome data: E-commerce, Lead generation, Brand/ Advocacy and SupportĬompetitive Data: Panel Based measurement, ISP Based Measurement, Search Engine Data Organizational Structure Network Fundamentals: The Social Networks Perspective, Nodes, Ties and Influencers, Social Network, Web data and Methodsĭata Collection and Web Analytics Fundamentals:Ĭapturing Data: Web logs, Web Beacons, Java Script Tags, Packet Sniffing Web analytics platform, Web analytics evolution, Need of web analytics, Advantages & Limitations
Introduction to Web Analytics: Definition, Process, Key terms: Site references, Keywords and Key phrases building block terms: Visit characterization terms, Content characterization terms, Conversion metrics Categories: Offsite web, on site web Social Media Analytics in Small and Large organizationsĪpplication of Social Media Analytics in different Social media platforms Share your college material using our mail Please do share because your shared material is helpful for some other students.Īnna University GE6075 - Professional Ethics in Engineering rejinpaul important question, solved previous year question papers, 2 marks & 16 marks with answers, Question Bank and Notes shared below.Introduction to Social Media, Social media landscape
Please share your study materials with us. AUNewsBlog team shared some of the useful important questions collection. GE6075 - Professional Ethics in Engineering is the Anna University Regulation 2013 08th Semester and 4th year Computer Science and Engineering subject.
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